● Internal campaign brief — not indexed
Paid social launch: Meta, IG & TikTok
10 angles, 10 real-data-grounded creatives, and a 30-day plan to take this from cold-start to a profitability decision. Every stat card and screenshot here is real Digimetrics output — nothing recreated or mocked up.
10ad angles
3platforms
30days to a kill/scale decision
4phases
The 10 angles
Redesigned for high click-through: every creative now leads with a large, high-contrast CTA button plus an urgency/no-risk badge, so the next tap is impossible to miss. A mix of hard-data proof (angles 1–6, pulled from real Digimetrics runs and the real signup screen) and audience-specific angles (7–10) — enough spread to see which story actually converts before spending real money finding out the hard way. Angle 10 was swapped from the generic “Independent Marketers” angle to the sharper “AI Built for Marketers” positioning.
ANGLE 01
AI Invisibility Gap
0% of AI answers named this brand. Competitors got named instead.
Real Digimetrics run: a Singapore furniture retailer ranks well on Google — but when we asked ChatGPT, Claude, Gemini, Perplexity and Google AI to recommend a furniture shop, they named IKEA, HipVan and Castlery. Not this brand. Not once in 15 answers.
⚡ Takes 90 seconds · No card needed
CHECK MY AI SCORE — FREE →
TikTok overlay: “we asked 5 AI's to recommend a furniture shop... they named everyone except the client 💀”
ANGLE 02
Seasonality Spike Warning
One search term spikes 67x every December. Miss it and you miss the year.
Real Keyword Analysis data: a single colorway search term jumps 67.4x above baseline every December. Most sites find out in November — too late to publish and rank.
⏰ Before your next seasonal peak · No card needed
FIND MY SEASONAL SPIKES — FREE →
TikTok overlay: “this keyword gets 67x more searches in December and nobody preps for it in time”
ANGLE 03
Rank Cannibalization Reveal
Some keywords rank #1. Some rank #5. Now you'll know which.
We ran a live Rank Checker on a real site: two competing pages on the same domain were splitting the same search, capping both at position 3 instead of 1 on a 4,400/mo keyword. Real traffic lost to nobody but themselves.
📊 919 keywords analyzed in one run · No card needed
SEE MY RANK SPREAD — FREE →
TikTok overlay: “this site is literally competing against itself on Google and didn't know it”
ANGLE 04
Zero-Risk Entry
200 free credits. No card. No sales call.
Run a full site audit, a rank check, and an AI visibility check before you ever type a card number. This is the actual first screen — nothing hidden, nothing trial-and-cancel.
⚡ Full audit + rank check + AI check · No card needed
TRY IT FREE NOW →
TikTok overlay: “this SEO tool gives you 200 free credits and doesn't even ask for a card”
ANGLE 05
Replace the Stack
Full audits. Rank tracking. AI visibility. One dashboard, not six invoices.
Most teams run five tools to do what Digimetrics does with one login and one credit balance.
💳 One login, one credit balance · No card needed
SEE WHAT'S INCLUDED →
TikTok overlay: “cancelled 4 SEO subscriptions after finding this”
ANGLE 06
Ask Monty — Direction, Not Data
Stop reading spreadsheets. Start reading a plan.
Every Digimetrics report ends the same way: a plain-English "do this next" list, in the order that actually moves the needle — not a 40-tab export you have to interpret yourself.
🐾 Not another export · An actual next move
MEET MONTY FREE →
TikTok overlay: “most tools give you data. this one just tells you what to do next”
ANGLE 07
Agencies
Turn a technical crawl into a client-ready priority list. Same day.
Create a repeatable audit workflow that turns technical evidence into client-ready priorities — so the next client call starts with proof, not a promise.
💼 Build your first client audit free
BUILD MY AUDIT FREE →
TikTok overlay: “how agencies are turning site audits into same-day client reports”
ANGLE 08
Ecommerce
Find the product-page gaps costing you the sale before checkout.
Find the category, product, trust and performance gaps that make it harder for shoppers to find and choose you.
🛒 Full store audit · No card needed
AUDIT MY STORE FREE →
TikTok overlay: “the product page gaps quietly killing your conversion rate”
ANGLE 09
Local Services
Turn "near me" searches into calls, not just clicks.
Improve service pages, local relevance and trust proof — at the exact points where a search becomes an enquiry.
📞 See what's costing you calls · Free
CHECK MY VISIBILITY FREE →
TikTok overlay: “local businesses are missing this before someone calls”
ANGLE 10
AI Built for Marketers
An AI tool built for marketers. Not engineers.
Every tool grouped by the job you're doing, not by API endpoint. Every report ends in a plain-English "do this next" — not a raw export you have to interpret yourself.
✅ 200 free credits · No card needed
START FREE — NO CODE NEEDED →
TikTok overlay: “most "AI marketing tools" are just APIs in a trenchcoat. this one is actually built for marketers”
30-day media buying plan
Budget figures below are placeholders — plug in your real daily budget, target CPA and plan/credit-pack margin before launch. The phase structure and kill/scale rules are the part that matters regardless of budget size.
Days 1–7
Broad angle test
Budget: ~$35/day per angle × 10 angles ≈ $245/day total (adjust to your real budget — this is a placeholder split)
Primary metric: Free trial signup (or Traffic if pixel volume is too low for Conversions to exit learning)
- Launch all 10 angles simultaneously across Meta (feed + Stories) and TikTok (In-Feed), broad targeting, no manual audience narrowing yet.
- One ad set per angle per platform — do not combine angles into one ad set (kills the ability to read per-angle CPA).
- Let each ad set clear Meta's learning phase (~50 optimization events) before judging — resist pausing before day 4–5.
- Daily check: CTR, thumb-stop rate (TikTok), CPC — flag (don't kill yet) anything under half the account average.
Days 8–14
Cut and consolidate
Budget: Reallocate the same total budget toward the surviving 4–5 angles
Primary metric: Cost per free-trial signup (CPA) — set your real target once day 1–7 data gives a baseline
- Kill the bottom 50% of angles by CPA/signup. Expect the audience-led angles (7–10) and the offer-led angles (4–5) to lead early — data-led angles (1–3) often take longer to prove out but usually win on quality of signup.
- Build a Lookalike or broad-interest audience from week 1 signups if pixel volume allows (Meta needs ~50+ conversion events for a usable seed).
- Introduce a light retargeting campaign (site visitors, video 50%+ viewers) using angles 4–6 — these are the most product-proof-heavy and convert warm traffic best.
- On TikTok, double down on whichever angle got the highest thumb-stop / 3-second view rate — TikTok rewards watch-time signals more than Meta does.
Days 15–21
Scale winners
Budget: Increase budget on the top 2–3 angles by 20–30% every 2–3 days (never more than 30% at once — bigger jumps reset the learning phase)
Primary metric: Hold or improve CPA while volume grows; start tracking blended CAC against plan/credit-pack pricing
- Introduce headline/primary-text variants within the winning 2–3 angles (same creative, new copy) to fight fatigue before frequency crosses ~3.5.
- Start a second retargeting layer: cart-style — people who reached the signup screen (ad 4/5 territory) but didn't finish.
- Compare Meta vs TikTok CPA directly for the same angle where both ran it — this is the first real signal on where month 2 budget should lean.
- If any angle's CPA is meaningfully worse than the free→paid conversion math supports, cut it now rather than waiting for day 30.
Days 22–30
Push to profitability
Budget: Shift majority of daily budget to the single best-performing platform + top 2 angles; keep a small (10–15%) test budget open for one new angle idea
Primary metric: Blended CAC ≤ target payback period on Starter/Pro plan or credit-pack revenue (plug in your real margin here — I don't have your LTV/AOV numbers)
- Stand up an always-on retargeting budget for month 2 (site visitors + video viewers + email list if available) using the proof-heavy angles.
- Document the winning angle(s), platform split, and CPA in a simple month-1 recap — this becomes the baseline every future 30-day cycle is measured against.
- Decide the month-2 budget split (e.g. 70/30 winning platform vs runner-up) rather than an even split — don't keep funding a platform that lost the test just for diversification's sake.
- Kill anything still running below the profitability threshold, no exceptions — a 30-day test that doesn't end in a kill decision somewhere wasn't run rigorously enough.
Kill / scale thresholds
Set these before day 1 so decisions during the test aren't made on gut feel or sunk-cost — react to signals, not the calendar.
≥ 1.0%
CTR (Meta feed, cold)
below this, the hook isn't working — swap headline before swapping creative
≥ 25%
3-sec view rate (TikTok)
TikTok's earliest fatigue/relevance signal — react to this before CPA even settles
≤ 3.5
Frequency
refresh copy on the same creative once you cross this, cold audience
~50 events
Learning phase
don't judge or edit an ad set before it clears this — resets the clock
≤ 30% at once
Budget step-up
bigger jumps re-trigger learning phase and erase the CPA gains you're chasing
What I don't have yet: your real daily budget ceiling, target CAC/payback period, and Starter/Pro/Expert plan margins. The 30-day plan above uses a placeholder budget split and generic industry KPI thresholds (Meta CTR, TikTok 3-sec view rate) — swap in your real numbers before this goes live, especially the profitability bar in the Days 22–30 phase.